Complete and Utter Zebu

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We’re subjected to a daily barrage of deception so pervasive that we barely notice it any more. Although the big lies still make the headlines, it’s the small, everyday half-truths that really drive many of us to distraction. ‘Ice cream’ with no cream, ‘chocolate flavour’ with no chocolate, ‘customer service’ with no service. You have won a prize … Your call is important to us … Lies, lies and more damned lies. Stop it! Stop it! Stop it! It’s all complete and utter zebu!

A cocktail of humour, outrage and indignation, this book is a timely antidote to the poison corroding our society.

With a combination of determined research, an eye for a good story and a wicked sense of humour, Rose and Caplin expose the careless, shameless porkies told by estate agents, insurance companies, manufacturers, politicians, policemen, photographers, airlines, retailers, restaurants and advertisers. It’s a miscellany of misinformation to entertain and horrify, amuse and outrage.

In it, authors Simon Rose and Steve Caplin reveal:

• Why your wine has fish in it
• The celebrity recipe that could kill you
• The supermarket ‘half price’ scam
• The green fuel the UN calls ‘a crime against humanity’
• How nine free-range hens could live in your shower
• The truth about Keira Knightley’s breasts

All this and much, much more. It’s time to fight back!

5 stars. Pick of the paperbacks. Sunday Telegraph

“You will laugh in disbelief (and possibly through gritted teeth).” Sunday Times

“Instead of ranting, they offer thorough research, some good, clear writing and a likeable tone of mild melancholy.” The Spectator

“The book is a hoot. Dip into it when you need a laugh.” Lorraine Kelly

“An absolutely fantastic book.” BBC Scotland

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