Waiter! There’s a hole in my pizza


It’s a clever ploy of Pizza Express to offer a “dieter’s” pizza. The Leggara range contain only 500 calories, 30% fewer than usual. This is because there’s no middle to the pizza, giving you the pizza equivalent of a doughnut or bagel, with a few leaves shoved in the centre instead.

A nifty idea, perhaps, and one endorsed by WeightWatchers. What’s a little surprising is the price. Whereas a normal Margherita is £6.05, the Leggera Margherita, which looks to have about 30-40% less dough, costs £8.10. Less pizza, a green leaf or two and you’re paying £2.05 more.

I’m undecided if this is zebu or not. Fortunately, I’m not on a diet so I have no problems sticking to the conventional pizza and not worrying if I’m being ripped off or not.


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2 Comments

  1. pizzafan :

    Nov 1, 2009 10:11 am |

    An O in a pizza is not too bad. If it was an A it would be a piazza.

  2. Dagny Taggart :

    Nov 1, 2009 12:01 pm |

    (Heh, pizzafan!)

    Less dough, and fewer toppings as well, don’t forget! So, less material, higher price. They’re going the haute couture route.

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